Related: How Does Airbnb Make Money? Airbnb Peer To Peer Business Model In A Nutshell Groupon business snapshot Groupon generated over $2.8 billion in 2017, by selling its goods and services directly via its websites and mobile app, and indirectly via third-party affiliate sites, who get a commission for each sale. ![]() The company measures its financial success in gross billings and revenues growth. Local consumers instead get savings and discounts that they would not get elsewhere. Its value proposition based on attracting local customers to local merchants is quite compelling. The company makes money by selling local and travel services and goods. Groupon business model is a two-sided marketplace where local consumers meet deals from local merchants.
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